Google Analytics App+Web is the new version of Google Analytics. Unifying data collection from multiple data sources, it piggybacks on Google's advanced user graph to tell the full story of your audience's engagement with your online properties like never before.
As well as free integrations with Google Marketing Platform products, App+Web also offers a free BigQuery integration with access to unsampled data. Roll that in with some sweet new reports that solve problems the legacy Google Analytics interface always had, and you've got a pretty attractive prospect for getting enhanced measurement up and running.
At Data Runs Deep, we love sharing our knowledge and we love tinkering with App+Web.
Combining the two, here are some of our blog posts opening up the lid on what App+Web tracking is all about.