Data Runs Deep Blog

Google Analytics generally stops tracking a session after 30mins of inactivity. Any activity after that will start a new session.

Unfortunately custom channel groupings that are configured in Google Analytics aren’t available in Google Data Studio.

I've had my head in Channel Groupings for a couple of days and thought I’d share an overview of the key things to be aware of when working with Default & Custom Channel Groupings. 

There is no shortage of COVID-19 dashboards in our industry so don’t worry we’re not throwing another one into the ring.

The Analysis reports are probably one of the most exciting features to come out of App + Web (otherwise known as Firebase analytics for web) well, for me anyway. Mostly because Advanced Analysis reports are currently only available to GA360 customers, and even then they are limited, with only three types of reports available.

In this post, we’re going to explore the features of the Segment Overlap report that is available with App + Web properties.

There has definitely been a lot of smoke around the new version of Google Analytics known as App + Web or Firebase analytics for web.

If you’re familiar with the User Explorer report living in your Universal Google Analytics accounts, the updated App + Web version will seem familiar - but with some handy new features.

In this post, we will explore one of the new analysis features under the analysis hub in App+Web - Path Analysis.

Google App + Web allows you to combine app and web data for unifie