Data Runs Deep Blog

I've been back in the office for a month and this is what I remember from SUPERWEEK and Budapest.

Last week was Superweek, the annual web analytics conference high in the mountains in Hungary.

The ability to add filter controls to your charts in Data Studio is one of its coolest features. It would be even cooler if you could load a report with a filter control and a particular option pre selected. As far as I can tell, this is not currently possible, but here is a work around you might useful.

Earlier this year Google stopped giving users a choice when they wanted to create a mobile Property to use the regular Google Analytics platform or if they wanted to use Google Analytics for Firebase (henceforth just called Firebase). Now you only get the choice of creating a Firebase Property, and it left me wondering why on earth would they do that.

The Data Runs Deep logo has had a bit of a facelift for the week, taking inspiration from the Grateful Dead's logo that adorns everything from VW ca

Be careful of tracking additional user info, as it may constitute PII. That said, with BigQuery you have a lot of options.

Along with a bazillion others travelling the world's fourth busiest air travel route, I flew from Melbourne to

At the Google Marketing Next event in San Francisco, Google announced a couple of changes to their analytics products, by far the most relevant-to-us-lot was the

There's an easier way to build conversion rates now, check out Automatic Ratio Metrics.