analytics

At this year's Superweek conference, I did a little talk called "The Problem That We Really Need To Solve Is That We're Not Really Solving Any Problems." 

Earlier this year Google stopped giving users a choice when they wanted to create a mobile Property to use the regular Google Analytics platform or if they wanted to use Google Analytics for Firebase (henceforth just called Firebase). Now you only get the choice of creating a Firebase Property, and it left me wondering why on earth would they do that.