App + Web is here, and we certainly see it as the future of digital analytics. For those who have not yet been exposed to this new platform, it is essentially Google Analytics 2.0, with an improved data collection method, a bunch of great new reporting options and as the name suggests the ability for unified reporting between your website and your apps (don't stress if you don't have an app, App + Web is a great tool just for website analytics).
Once you've had a chance to explore you will start to see the benefits of using App + Web. However chances are, if you're a long time Google Analytics user using App + Web for the first time, it's going to leave you with more questions that answers.
That's what we found, so we have been noting down all these questions and compiling a list of answers which will hopefully help you fast track the discovery phase, and get in to utilising some of the cool new features.
Wanting to know how to set up goals in App + Web? Or maybe why you can't find your event categories, actions and labels? The answers to those questions and more can be found in our App + Web knowledge base at:
App + Web is still new and is being updated constantly so we will try to update the questions and answers as quickly as we can when new updates are rolled out! If you have a question not covered there let us know using the contact form below!