App+Web

Google Analytics App + Web is the new version of Google Analytics. It allows you to combine app and web data for unified reporting and analysis, which allows you to tell the full story of your audience's engagement like never before. As well as simplified interface, there are many new and updated features that are coming out of App + Web, and one of them is the new Analysis Hub.

There has definitely been a lot of smoke around the new version of Google Analytics known as App + Web or Firebase analytics for web.

In this post, we’re going to explore the features of the Segment Overlap report that is available with App + Web properties.

If you’re familiar with the User Explorer report living in your Universal Google Analytics accounts, the updated App + Web version will seem familiar - but with some handy new features.

In this post, we will explore one of the new analysis features under the analysis hub in App+Web - Path Analysis.

Google App + Web allows you to combine app and web data for unifie

Who’s excited for App + Web! Definitely I am. After spending time exploring the Funnel Analysis capabilities, today I’m sharing my favourite features of this report.