Google Analytics App + Web is the new version of Google Analytics. It allows you to combine app and web data for unified reporting and analysis, which allows you to tell the full story of your audience's engagement like never before.
As well as simplified interface, there are many new and updated features that are coming out of App + Web, and one of them is the new Analysis Hub.
If you’re familiar with the User Explorer report living in your Universal Google Analytics accounts, the updated App + Web version will seem familiar - but with some handy new features.
Who’s excited for App + Web! Definitely I am. After spending time exploring the Funnel Analysis capabilities, today I’m sharing my favourite features of this report.