We did this to commemorate what would have been Jerry Garcia's 75th birthday on August 1st, 2017.
The lead guitarist, vocalist and general architect of Grateful Dead died way back in 1995 but his legacy is very much still here today with influences into music, art, culture and to a greater or lesser degree, how Data Runs Deep likes to do business.
While it's a bit of a stretch to say that Data Runs Deep wouldn't exist if it wasn't for the Grateful Dead, the recordings of their live shows on archive.org certainly provided the soundtrack to a lot of the early days of Data Runs Deep, when it was largely just yours truly (Damion) manning the tools.
I wouldn't say I listened to the Dead daily, but I certainly did so weekly -- and when I need to focus and think into a problem, no other music comes close. Needing a creative angle to solve a problem is a characteristic of the process of successful web analytics.
On a personal level, I owe a lot to the Grateful Dead's music and their way of thinking. There's lineage from their culture into that of the world wide web and silicon valley's startup culture, and also into the Goa Trance community that would, by twist and turn, ultimately lead me to move to Australia. Looking back it's too easy to draw links between little events in your life, but I don't think that's really the point.
We pay our little homage to Jerry Garcia because he embodied a spirit that we'd like to think we try to tap into here at Data Runs Deep:
- Try new things
- Your creativity is what takes you places
- Have fun
I talked a bit more about this over on my blog.
The deadhead logo that will be adorning our website this week is based on the band's Stealie logo designed by Owsley Stanley (who spent the latter part of his life tucked away in Queensland) and artist Bob Thomas.
As sort of pioneers in proto-fair-use, the Grateful Dead allowed anyone to use their logo provided they donated to the San Francisco Fire Department, and because our use of the logo probably constitutes commercial use, we've donated to the San Francisco Fire Fighters Cancer Prevention Foundation fund.
If you're an analytics person, anywhere in the world, who enjoys the music of Jerry Garcia and the Grateful Dead, get in touch with your name and address and we'll send you a limited edition sticker ("limited" as in, there are like 25), wherever you are on the planet.