This image was shared over on Google+ today. Okay, it's silly but I thought there were a couple of points worth musing over.
The analogy makes a lot more sense than you might initially think. We'd all agree that the data is the set of building blocks from which we make things, but what about the interim stages of Information and Presentation before we get to Knowledge?
I like the idea that data gets assembled into information; you might argue that by the time we look at data in web analytics dashboards, the software has already turned it into information.
The web analyst's job is to turn this into something attractive, sensible and understandable - the Presentation stage, or web analytics reporting. How many times has massaging figures felt like tidying up a drop of icing from around the edges?
We're also responsible for ensuring that the Knowledge stage happens; so maybe between those two final stages, there's a Delivery phase where we're spoon-feeding bits of cake into the mouths of hungry managers.