Another rollercoaster week in the world of analytics! This time around, there's advanced segments aplenty, a step-by-step on event tracking in Google Tag Manager, a Universal Analytics guide for bloggers, and realtime dashboard widgets.
Realtime Dashboard Widgets In GA
More compulsively addictive data for everyone!
This week, Google has announced realtime widgets for inclusion on custom dashboards. This addresses a bit of an inconsistency in the way that realtime data is presented; we encourage everyone to use a custom dashboard, but some people find the allure of realtime too exciting to leave behind. What good is a dashbaord of yesterday's data when so much is happening today? Widgets are easily integrated into existing dashboards.
The Funnel Might Not Be An Accurate Model
Theory corner for the week
Not strictly website analytics, but in terms of context it's a good idea to think about how your audience homes-in on your brand and its products or services. Historically we've always used funnel-based models but Brian Solis suggests that this type of model is no longer relevant to today's multi-channel consumers. Worthwhile stuff, if a little abstract.
Read more here...
Universal Analytics for WordPress Bloggers
Ditch pageviews, monitor behaviour
This is the sort of thing that we cheekily refer to as a "fun weekend project" -- something that will eat up a chunk of your time having an advanced tinker with Universal Analytics. It's a structured walkthrough on using a data layer and Google Tag Manager to give you a useful insight into how readers of your blog interact with your content. Advanced level, but worth it!
I'll see you on Monday
11 Valuable Advanced Segments
Custom segments to cut straight to the chase
You may remember a couple of posts last month on Econsultancy's blog where they delved into custom reports. Here, they do the same with Advanced Segments and it's a neat roundup of different types of segment. Always, make sure to experiment with these as out-of-the-box segments are never as useful as those that are tailor-made to your organisation's purposes.
Some things are seg-meant to be
Tracking Events in Google Tag Manager
Missing manual addresses clunky problem
Event Tracking has become such a staple in Google Analytics. As we move across to Universal Analytics and Google Tag Manager, the old way of working with Events is redundant. That's unfortunate, and not least because Google hasn't provided much instruction on how to implement some complex stuff. Luckily, Alessandro Martin has cracked it and this guide on SEOmoz is both a handy assistant to get the job done, and a real view on how complex things can get.
Open a new can of worms...