This week: a solidly bookmarkworthy roundup of the best GA resources on the web, the principles of effective web analytics organisations, an intro to the new demographic reports, plus some fancy stuff with Google Tag Manager. Enjoy!
More Than 50 Google Analytics Resources
Big list is big
Kissmetrics have pulled out all the stops on this one, with a massive run-down on Google Analytics guides and resources. Covering everything from basic setup to attribution modelling, there's a lot of quality content here; possibly too much, with a couple of duds, but you're guaranteed to find something noteworthy.
What Makes A Successful Analytics Organisation?
Documentation and processes for the win
This one's from the Adobe Digital Marketing blog, so it's a bit fluffy and features an awesome stock photo. Flip (quickly) past this, and the content is great -- a sideways look at what makes successful analytics practices work, and it's got little to do with how you use tools.
Demographic GA Reports: A Guide
Ideal for emailing around the office, like cat pictures
Our guess is that if you're reading this, you're already using the demographic reports in Google Analytics. If your team members aren't, this is a great little primer to introduce a feature that should be interesting to every corner of every organisation.
User ID from Cookie Value
A great workaround for a sticky problem
There's plenty of talk about how pervasive and distinct User IDs for Universal Analytics are right around the corner. But what about getting the same data now, using regular GA? By reading the cookie name and passing this as a custom variable, it's possible. It won't work with Universal Analytics, however, but as a stopgap project it's very impressive.
GTM Corner: Blocking Internal Traffic
A busy week in Tag Manager content, and once again we've gone with something from Simo Ahava: five (count 'em) ways of reimagining the problem of excluding internal traffic, with solutions for those situations where straight IP filtering just won't work. We're in awe.