An eventful week, with some awesome content surfacing from around the web. So what have we got? The best post on YouTube analytics ever written, Top 24 technical GA resources, exporting data into Fusion Tables, and more. Enjoy!
Hits, Users & Sessions - Defined
Hit's easy when you know how
Analytics tools "think" in the basic currency of hits. They stitch these together to form sessions, then sessions are stitched together to form users, which is the mode in which we think of how the web works. This post expands on this patten, and demonstrates the technical makeup of just what that basic currency means. Really essential reading.
Getting away with hit, all my life...
YouTube Strategy, Meet YouTube Analytics
Avinash: here he goes again
Avinash's posts are getting ever longer, more ambitious, and more engrossing. This time, he turns his lens to YouTube with a staggering piece that's pretty much guaranteed to change how you think about YouTube marketing. Key is the attribution of the right metrics to the right marketing objectives to help demonstrate performance. Quality stuff.
Top 24* Google Analytics Tips & Hacks
* "We couldn't find 25 but we have more than 20"
We've made no secret in the past of our aversion to any content that has a number in the title as it tends to be full of filler ("321 Ways to Look at Data. Number 1: On a Computer" etc.) but this is a cut above. It's from Lunametrics, who produce great analytics-related content, and reads a reference guide for troubleshooting common yet tricky problems. You're certain to find something of
Fusion Tables, And Why You Need Them
"Need" is used figuratively
The Online Behaviour blog tends to focus on more basic content, but this is one of those occasions where it steps outside its comfort zone. By exporting your GA data and using Fusion Tables, you can create neat stuff like an interactive map mashing up GA stats and other data from around the web. Have a look at the sample embedded map, and decide whether it's going to be useful before
spending hours fiddling with numbers.
Using Klipfolio for Google Analytics Data
An intro to our favourite dashboard platform
We're very big fans of Klipfolio, which allows you to build your own dashboards from your web analytics data, and then include pretty much any other data source you want. This great article from ClickZ walks through setting up a Google Analytics dashboard, perfect accompaniment to a Klipfolio free trial (about which you can find out more here.)