Google Analytics

I’ve been using Google Tag Manager (GTM) for over a year now and its potential never ceases to amaze me. If you haven’t already, I would suggest first reading Max’s blog post from February, “

I've had my head in Channel Groupings for a couple of days and thought I’d share an overview of the key things to be aware of when working with Default & Custom Channel Groupings. 

There is no shortage of COVID-19 dashboards in our industry so don’t worry we’re not throwing another one into the ring.

There has definitely been a lot of smoke around the new version of Google Analytics known as App + Web or Firebase analytics for web.

In this post, we will explore one of the new analysis features under the analysis hub in App+Web - Path Analysis.

Google App + Web allows you to combine app and web data for unifie

In this post, I’m going to walk you through some ways of deleting user data from Google Analytics, via a couple of techniques that I found out by trial and error.

The Google Analytics 360 (GA360) integration with Google BigQuery produces one partitioned table for each day’s worth of data.

Update: Since the original publication of this post, we have been doing some more in-depth research about the possible causes of the speed difference.

Site search reports are incredibly important and this is proven by Brian Clifton as he refers to them as a “form of market research”, as every time a user conducts a site search they are telling us