Google Analytics

Site search reports are incredibly important and this is proven by Brian Clifton as he refers to them as a “form of market research”, as every time a user conducts a site search they are telling us

Transaction tracking is often the key stone data set for reporting purposes, providing attribution to marketing spend, user value and detail breakdowns of how a website/application is performing.

For all the analysis that we do, for all the numbers and dashboards we look at, it's all ostensibly towards one purpose - improving website performance. 

Being ever aware of the brutal mundanity of existence on this lonely blue rock, I have firmly believed for many years that the secret to not feeling too down in the dumps about everything in genera

Along with a bazillion others travelling the world's fourth busiest air travel route, I flew from Melbourne to

At the Google Marketing Next event in San Francisco, Google announced a couple of changes to their analytics products, by far the most relevant-to-us-lot was the

You can find gold in the unlikeliest and unsexiest of places. Case in point, the humble and easily-ignorable Service Provider report in Google Analytics. 

There's a new metric in town, and it has the same name as an old metric that's (soon to be) no longer in town. It's Unique Events, and it looks set to be one of the more complex and tricky-to-get-one's-head-around metric changes in Google Analytics for some time.