Google Analytics

In this post, I’m going to walk you through some ways of deleting user data from Google Analytics, via a couple of techniques that I found out by trial and error.

The Google Analytics 360 (GA360) integration with Google BigQuery produces one partitioned table for each day’s worth of data.

Update: Since the original publication of this post, we have been doing some more in-depth research about the possible causes of the speed difference.

Site search reports are incredibly important and this is proven by Brian Clifton as he refers to them as a “form of market research”, as every time a user conducts a site search they are telling us

Transaction tracking is often the key stone data set for reporting purposes, providing attribution to marketing spend, user value and detail breakdowns of how a website/application is performing.

For all the analysis that we do, for all the numbers and dashboards we look at, it's all ostensibly towards one purpose - improving website performance. 

Being ever aware of the brutal mundanity of existence on this lonely blue rock, I have firmly believed for many years that the secret to not feeling too down in the dumps about everything in genera

Along with a bazillion others travelling the world's fourth busiest air travel route, I flew from Melbourne to

At the Google Marketing Next event in San Francisco, Google announced a couple of changes to their analytics products, by far the most relevant-to-us-lot was the

You can find gold in the unlikeliest and unsexiest of places. Case in point, the humble and easily-ignorable Service Provider report in Google Analytics.