While that's plenty for our plate, it's only about half of the full Google Marketing Platform stack -- and doesn't include Display & Video 360, Search Ads 360, and Campaign Manager.
Getting good at analytics took us a long time, and we didn't really want to wait another long time to get good at DV360 and SA360. Which is fine, but not when our clients are asking us more and more for full-stack expertise.
So what do you do when you lack expertise, and you don't want to wait ages until you become an expert? You find another expert, which is exactly what we've done with our new fab chums at FiveStones.
FiveStones specialise in programmatic marketing, with an emphasis on making Google Marketing Platform accessible to companies that want to in-house ownership of the products, and either reduce their reliance on media agencies, or ensure full ownership and control of their platform when working with media agencies. As well as a team in Sydney, they have support specialists around APAC which means they're able to provide technical support to Australian customers on a ridiculously cool and impressive time window of about 12 hours per day
FiveStones are great at what they do, just like we're great at what we do. It's a lovely fit, with a perfect marriage of skills, supported technology, culture, and vibe.
Martech is a game of two halves: advertising, and analytics. By partnering with FiveStones, we can give customers the best of both worlds -- truly top-notch support for ad tech, backed with solid analytics skills. It makes for a perfect backbone into Cloud marketing stuff like predictive modelling and machine learning which, as we head into the next decade, is really what it's all about.
You can find out more about FiveStones on their website, and if you'd like to talk about how the wider Google Marketing Platform stack can supercharge your marketing you can reach out to them here, or to Data Runs Deep here.