How was Superweek? According to the Google Cloud Vision API's analysis of our team photo, we can confidently say that it was a joyful occasion in which we wore hats.
A simple, yet fascinatingly accurate description of an amazing week of analytics discussion surrounded by snow in the hills of Budapest. The Google Cloud Vision API was just one of the many incredible examples shared throughout the week of how machine learning and "AI" are revolutionising the way we as web analysts and marketers will be working with data moving forward.
A lot of fun was had, a lot of great people were met and a lot of things were learnt. The depth (and width, shout out to Zorin and his presentation on widening) of knowledge in the venue was incredible and I will start the year with some lofty goals for incorporating the techniques and theories learnt into my projects.
I enjoy theoretical discussions as much as the next man, and there was certainly some fascinating discussions taking place, but tangible examples that I can get to work on right away are where I get my jollies so a few of the things I’m looking forward to working on coming out of the conference are:
- Stealing Tim Wilson’s technique of using R to bring in projected metric levels into reporting as a benchmark/comparison point rather than comparing with previous time periods. As well as just generally exploring the idea of “programming with data”.
- Getting my hands on Conductrics. I was fortunate enough to get a live demo of this impressive platform and can’t wait to put it to use.
- Really getting stuck in to Big Query.
- Incorporating the Google Cloud APIs Sentiment Analysis with social media monitoring. This idea was sparked out of a dinner time conversation rather than covered in one of the presentations and from what I experienced this is what Superweek is all about.
Outside of the conference, I learnt not to blindly say yes to every side offered when you order a goulash and that my understanding of "some cabbage" is not in line with Hungary's.
I also learnt from Google's Natural Language API that Max's face can be interpreted as the Chinese character for Phoenix:
I am still recovering from jet lag, an ailment i previously believed to be a myth having never flown half way across the world, so I'm sure I have missed a bunch of stuff but overall Superweek was a fantastic experience and since the title says this is a review...