On Friday November 30th, we'll be listening to Africa by Toto.
From 08:30 until 16:30 (our normal office hours) we'll be listening to one track, all day, in aid of Temwa, a UK-based charity that works to reduce poverty in remote communities in Malawi.
I spotted an article in The Guardian about a Bristol DJ who was going to play Africa for five hours straight. We're not the biggest fans of the song (it doesn't even make the top 1000 on our Last.fm) and I don't suspect that listening to it for eight hours will help us love it any more but that's sort of beside the point.
Mostly, we're doing it because... well... because it's silly.
We're accompanying that silliness with $300 donated to Temwa, and we're inviting clients, friends in the industry and anyone in the web analytics community to drop in to the office for a while on the day (for as long as they can handle.)
Clients, friends in the industry and anyone in the web analytics community that can't handle it are welcome to donate so they don't have to come anywhere near us which is quite understandable.
To publicly clarify, these are the ground rules:
- No cover versions or live versions are allowed
- Data Runs Deep staff will continue work as normal
- Following the advice of psychiatrists with experience in battle, we won't be publishing any major updates to GTM Containers on this day
- Noise cancelling headphones are okay
- Meetings off-site are okay
- Going home early is not okay unless you have a good reason in which case it is definitely okay
- We will be updating our progress with a couple of videos as the day goes on, if we can handle it
If you'd like to support what we're doing, drop on in to the office to offer a hand-on-the-shoulder of "I feel your pain, homeys" support, or head to the Totally Toto Africa fundraiser page over at Virgin Money (donations are in British pounds, but PayPal and credit cards are accepted.)
We encourage other digital analytics agencies to join us on this amazing journey.
If you'd like to find out more or take part in what will surely be the greatest day the world has ever seen, head on over to http://www.temwa.org