Data Runs Deep Blog

Earlier this year Google stopped giving users a choice when they wanted to create a mobile Property to use the regular Google Analytics platform or if they wanted to use Google Analytics for Firebase (henceforth just called Firebase). Now you only get the choice of creating a Firebase Property, and it left me wondering why on earth would they do that.

The Data Runs Deep logo has had a bit of a facelift for the week, taking inspiration from the Grateful Dead's logo that adorns everything from VW ca

Be careful of tracking additional user info, as it may constitute PII. That said, with BigQuery you have a lot of options.

Along with a bazillion others travelling the world's fourth busiest air travel route, I flew from Melbourne to

At the Google Marketing Next event in San Francisco, Google announced a couple of changes to their analytics products, by far the most relevant-to-us-lot was the

Oh, hi there!

 

We've just moved into a delightful new office, at 313 Little Collins Street, Melbourne. 

This was my third year up the mountain at Superweek and, despite the distortion that memory plays in the way you rate experiences, I'm pretty sure that on balance, it was the best one I've been to.

Budapest, Budapest, be sure to pack a woolly vest...