Data Runs Deep Blog

Site search reports are incredibly important and this is proven by Brian Clifton as he refers to them as a “form of market research”, as every time a user conducts a site search they are telling us

While working part time at Data Runs Deep, I also spend my time studying my Master of Analytics at RMIT university, where this semester I completed the subject Data Visualisation.

At Data Runs Deep we require our Google Cloud Platform (GCP) team to all hold the Professional Data Engineer certification.

On Friday November 30th, we'll be listening to Africa by Toto. 

All day. 

Transaction tracking is often the key stone data set for reporting purposes, providing attribution to marketing spend, user value and detail breakdowns of how a website/application is performing.

For all the analysis that we do, for all the numbers and dashboards we look at, it's all ostensibly towards one purpose - improving website performance. 

A while back I posted a blog explaining how to create custom conversion rates and funnels

Gaining further understanding of your users is always worthwhile, and in getting deeper levels of understanding we tend to think of things like UI design and the dreaded “are people scrol

If you have worked with a website that uses iframes then its likely you have felt the tracking pain points that arise. Generally you will encounter one or all of the following:

Pivot tables are my preferred method of presenting scroll depth, due to them being easy to create and the most effective way of reporting insights.