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Data Runs Deep Blog

Setting up Site Search Tracking in Google Analytics

By: Alex Reddie
Posted in
  • Google Analytics
  • Site Search
  • GA
Article Date
December 06, 2018

Site search reports are incredibly important and this is proven by Brian Clifton as he refers to them as a “form of market research”, as every time a user conducts a site search they are telling us

Read more about Setting up Site Search Tracking in Google Analytics

Data Visualisation Techniques for Great Dashboards

By: Alex Reddie
Posted in
  • Data Studio
  • Data Visualisation
Article Date
October 29, 2018

While working part time at Data Runs Deep, I also spend my time studying my Master of Analytics at RMIT university, where this semester I completed the subject Data Visualisation.

Read more about Data Visualisation Techniques for Great Dashboards

Tips on passing your Google Cloud Platform Professional Data Engineer exam

By: Vinoaj Vijeyakumaar
Posted in
  • Google Cloud Platform
  • Professional Data Engineer
Article Date
October 20, 2018

At Data Runs Deep we require our Google Cloud Platform (GCP) team to all hold the Professional Data Engineer certification.

Read more about Tips on passing your Google Cloud Platform Professional Data Engineer exam
Africa

Why We're Listening to Toto's Africa All Day

By: Damion Brown
Posted in
  • Discussion
Article Date
October 17, 2018

On Friday November 30th, we'll be listening to Africa by Toto. 

All day. 

Read more about Why We're Listening to Toto's Africa All Day

Preventing Duplicate Transactions in Google Analytics

By: Max Yodgee
Posted in
  • Google Tag Manager
  • Google Analytics
  • JavaScript
Article Date
October 11, 2018

Transaction tracking is often the key stone data set for reporting purposes, providing attribution to marketing spend, user value and detail breakdowns of how a website/application is performing.

Read more about Preventing Duplicate Transactions in Google Analytics
Analytics and UX

How to Improve Website User Experience Using Google Analytics

By: Josh Li
Posted in
  • UX
  • Google Analytics
Article Date
October 02, 2018

For all the analysis that we do, for all the numbers and dashboards we look at, it's all ostensibly towards one purpose - improving website performance. 

Read more about How to Improve Website User Experience Using Google Analytics
Session ID

How To Create A Session ID In Google Data Studio

By: Nick Hood
Posted in
  • Data Studio
Article Date
October 02, 2018

A while back I posted a blog explaining how to create custom conversion rates and funnels

Read more about How To Create A Session ID In Google Data Studio
scroll depth visualisation data studio

Visualising Scroll Depth Data with Pivot Tables & Data Studio

By: Alex Reddie
Posted in
  • Data Studio
  • Scroll Depth
  • Pivot Table
Article Date
September 26, 2018

Pivot tables are my preferred method of presenting scroll depth, due to them being easy to create and the most effective way of reporting insights.

Read more about Visualising Scroll Depth Data with Pivot Tables & Data Studio

Adding Scroll Depth Tracking With Google Tag Manager

By: Alex Reddie
Posted in
  • Google Tag Manager
  • Scroll Depth
Article Date
September 26, 2018

Gaining further understanding of your users is always worthwhile, and in getting deeper levels of understanding we tend to think of things like UI design and the dreaded “are people scrol

Read more about Adding Scroll Depth Tracking With Google Tag Manager

How to track iframes with Google Tag Manager

By: Max Yodgee
Posted in
  • Google Tag Manager
  • iFrame
  • JavaScript
Article Date
September 26, 2018

If you have worked with a website that uses iframes then its likely you have felt the tracking pain points that arise. Generally you will encounter one or all of the following:

Read more about How to track iframes with Google Tag Manager

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