Data Runs Deep Blog

Something pretty interesting appeared on the radar this week, and it could potentially be the last solution you'll ever need to stop referrer spam.

A new feature has crept into Google Analytics, as yet without any significant fanfare.

After a couple of side-mentions and hints, Enhanced Ecommerce for Google Analytics finally got launched this week at the Google Analytics Certified Partner Summit.

Google has today announced an incredibly neat-looking feature: notifications of errors in the configur

One of the biggest points about the recent full, no-longer-beta launch of Universal Analytics has been the addition of display advertising features, which were previously only possible if you chang

A quick tip, that came from a headscratcher that we experienced today.

Here's a quick tip for getting some great Ecommerce cohort segments set up -- and it's a lot more straightforward than you might think.

Another big step in Remarketing was announced today by Google: you can now push more data from Google Analytics to Dynamic Remarketing campaigns, using custom variables or dimensions.

Google have announced a revamp to the Remarketing Lists UI, which includes one key new feature: the ability to transfer any Custom Segment to a Remarketing List.

You can now find custom attribution models available for import from the Google Analytics Solutions Gallery: