Data Runs Deep Blog

One of the biggest points about the recent full, no-longer-beta launch of Universal Analytics has been the addition of display advertising features, which were previously only possible if you chang

A quick tip, that came from a headscratcher that we experienced today.

Here's a quick tip for getting some great Ecommerce cohort segments set up -- and it's a lot more straightforward than you might think.

Another big step in Remarketing was announced today by Google: you can now push more data from Google Analytics to Dynamic Remarketing campaigns, using custom variables or dimensions.

Google have announced a revamp to the Remarketing Lists UI, which includes one key new feature: the ability to transfer any Custom Segment to a Remarketing List.

You can now find custom attribution models available for import from the Google Analytics Solutions Gallery:

Bing has confirmed that they've begun on their migration to secure search.

If you thought we were done for the Google Analytics feature announcements this year, think again.

Another round of updates to the Google Analytics API has been announced.