Data Runs Deep Blog

One of the biggest annoyances among marketers and web analytics folks at all levels is referrer spam.

I'm just back from the Superweek digital analytics conference in Hungary, held high up in the mountains in a secluded spot with stunning views.

This is a fairly heavy-going post, but one that provides some very smart functionality to Google Tag Manager.

What is page visibility?

A lot of the reporting you’ll find yourself doing in Google Analytics is looking at sessions, and what happened in them.

Do you have downloadable documents on your website? Are you tracking them?

Do you remember those weeks that fly by so fast you struggle remember what day it is?

Something pretty interesting appeared on the radar this week, and it could potentially be the last solution you'll ever need to stop referrer spam.

A new feature has crept into Google Analytics, as yet without any significant fanfare.

After a couple of side-mentions and hints, Enhanced Ecommerce for Google Analytics finally got launched this week at the Google Analytics Certified Partner Summit.