Data Runs Deep Blog

We've just moved into a delightful new office, at 313 Little Collins Street, Melbourne. 

This was my third year up the mountain at Superweek and, despite the distortion that memory plays in the way you rate experiences, I'm pretty sure that on balance, it was the best one I've been to.

The Data Runs Deep team are back from the annual Superweek conference in Hungary. Find out what we got up to. 

How was Superweek? According to the Google Cloud Vision API's analysis of our team photo, we can confidently say that it was a joyful occasion in which we wore hats. 

This is big news -- and I don't think many saw this coming. 

You can find gold in the unlikeliest and unsexiest of places. Case in point, the humble and easily-ignorable Service Provider report in Google Analytics. 

When it comes to reporting, context is essential. 

Conversion Rate Optimisation (CRO) is quickly becoming a staple in digital marketing programs as businesses look for avenues to increase the output of their website - whether it be Revenu