Data Runs Deep Blog

There's a new metric in town, and it has the same name as an old metric that's (soon to be) no longer in town. It's Unique Events, and it looks set to be one of the more complex and tricky-to-get-one's-head-around metric changes in Google Analytics for some time. 

The Australian government's DTO has launched the Digital Marketplace in beta. Here are our thoughts.

As part of the new Data Studio Gallery, we built a dashboard showing the performance of M Night Shyamalan's movies over time. Here's how we did it.

I've been interested for some time in the idea of tracking my life with Google Analytics.

Impression Reporting, first announced in 2013, is available again for all users of Google Analytics - Standard or Premium.

Google announced a free version of Google Data Studio at the company’s Performance Summit event last month. The visualisation and dashboard tool has been a part of Google Analytics 360, but is now available to everyone, for free.

Last week the Digital Transformation Office officially launched their Digital Service Standard, which is a set of de

One of the biggest annoyances among marketers and web analytics folks at all levels is referrer spam.

I'm just back from the Superweek digital analytics conference in Hungary, held high up in the mountains in a secluded spot with stunning views.

This is a fairly heavy-going post, but one that provides some very smart functionality to Google Tag Manager.