Have you ever wanted to know more about how your users are interacting with your site search? Well this post will tickle your brain with a few ideas on how to extend the default reports with some custom tracking.
There's a new metric in town, and it has the same name as an old metric that's (soon to be) no longer in town. It's Unique Events, and it looks set to be one of the more complex and tricky-to-get-one's-head-around metric changes in Google Analytics for some time.
Google announced a free version of Google Data Studio at the company’s Performance Summit event last month. The visualisation and dashboard tool has been a part of Google Analytics 360, but is now available to everyone, for free.