The leading enterprise-class web analytics platforms offer much more than just analytics.
Both Adobe and Google offer a suite of products that extend the functionality of basic data collection and display, moving their offerings to a central place in digital teams.
Our Insight Briefing covers:
- the individual platforms that make up the product
- comparisons and differences between platform sets
- two organisational situations -- an Ecommerce brand and a Finance group -- to explore which of the two leading analytics ecosystems each should buy into
