Enhanced Ecommerce is an extension of Universal Analytics that provides an extra layer of information about the behaviour of users on Ecommerce websites.
The extra reports include a detailed checkout funnel, add and remove from cart, product list performance, coupon usage and more. Enhanced Ecommerce is all about taking a long-view of how customers interact with your store and its products.
It's awesome. Seriously awesome. Our clients that use Enhanced Ecommerce say that the difference between before and after implementation is like the difference between day and night.
We've implemented Enhanced Ecommerce for brands like Anaconda, Aesop and Frank Body and across platforms including Hybris, Magento, Shopify and Woocommerce.
The Implementation Process
It all starts with a meeting to review your website, its priorities, and the ways in which you're currently using Google Analytics across your business.
An Enhanced Ecommerce implementation is an ideal opportunity to collect additional Events and Custom Dimensions from your website, so we scope all this as well.
We then produce a Functional Specification that contains everything your developers need to implement the additional features required to enable Enhanced Ecommerce. Clients often tell us that our Functional Specifications are among the clearest and most comprehensive sets of technical documentation they've ever received.
We provide support for your developers, and provide thorough testing and Quality Assurance. A final round of documentation explains how to access, read and interpret the new reports.
After The Implementation
Once everything's completed, the fun really starts. We spend time with you to make sure you're interpreting the data correctly. We can help you get the data visualised in a clean and clear way using Google Data Studio or other visualisation platforms.
A programme of training can also be developed to ensure that both you and the business is getting the full benefit of the implementation.
The First Step
To find out more, contact us today for a chat about how Enhanced Ecommerce can transform your use of Google Analytics.
