It doesn’t take long for a Google Tag Manager Container to slip into suboptimal territory.
Multiple agencies, changes of staff and ad-hoc customisations can leave things cluttered and complex, and that’s saying nothing about legacy campaign tags, remnants of Google Tag Manager version upgrades, and abandoned tracking experiments.
Data Runs Deep have audited Google Tag Manager setups for businesses and government organisations. We’ve developed an audit process that tests for common inconsistencies and errors, and validates your setup against our benchmark best practice implementation.
We also recognise that for Google Tag Manager to be effective, it needs to be easy to manage. That means having a sensible hierarchy and taxonomy across all Tags, Triggers and Variables, and it also means being able to effectively communicate tagging requirements to marketing departments and external agency partners. Our audit has you covered.
Our Google Tag Manager Audit includes:
- Meeting with stakeholders to discuss specific requirements and concerns
- Comprehensive audit of GTM configurations
- Visualisation of Container structure and dependencies
- Redesign of Container structure and taxonomy
- Structured recommendations for improvement
All our audits are presented as a full, written report with handover documentation. The Google Tag Manager Audit can be combined with a Google Analytics Audit to ensure complete coverage of your implementation.
Data Runs Deep is a Google Tag Manager Certified Partner.
To find out more, get in touch today.