Working Towards The Why
Behind your business is data. So much of the stuff it can be hard to know what to do with it all, or even where to start. That’s where a solid strategy comes into play.
We specialise in measurement and data-driven marketing strategies. We have a unique approach that connects what you need to measure with how you’ll measure it. Getting the what and the how right leads us to the juicy bit.
The human insight bit. The why.
A website measurement strategy is all about assigning business goals with trackable metrics so you know when you’re on to a winner.
To get the numbers working for you, we’ll get to the bottom of questions like:
- Which digital touchpoints are important to your business?
- How can these be translated into measurable outcomes?
- Is there an opportunity to collect other useful information?
- How can we best measure performance on dashboards and reports?
By defining your objectives, metrics and outcomes, unearthing meaning from the numbers becomes a whole lot easier.
Data-Driven Marketing Strategy
This is big picture stuff. Where we put data in the driving seat to meet any marketing challenge you’re thrown.
It's an approach that requires an insatiable appetite for analytics, so we use our D.R.I.V.E. model to determine if it’s right for you:
Data - Do you have the right data to achieve your business objective?
Rules - Are there rules in place to capture clean, compliant data?
Infrastructure - Do you need to improve or add tools to your technical set up?
Value - Are you assigning your data value by analysing it for insights?
Expertise - Do you have people who are skilled in analysis and infrastructure?
If all the above checks out then we’re all systems go to make data part of your day-to-day, and you’re on the way to kicking your business goals. Get in touch today to find out how we can help you.