Google Data Studio is a data visualisation and dashboarding tool dedicated tool. It's available to current Google Analytics users and Google Analytics 360 customers in Australia.
It's not really a replacement for tools like Tableau, but we see it as an alternative to tools like Klipfolio and a step up from dashboard tools like Cyfe and Gekkoboard.
We're huge fans of Data Studio for lots of reasons.
Here are some of them:
- Dashboard can be designed with organisation colour palates and design guidelines
- Data refreshes every time a user loads the dashboard. Users can control date ranges and segments
- Data from Google Analytics can be displayed alongside data from AdWords, YouTube, BigQuery and any other cloud or CSV-based data source
- Advanced visualisation techniques are available, like targets, metric names and complete control over how data is displayed
Data Studio plays nicely with the Google Analytics 360 Suite, which in Australia and New Zealand is only available via a Reseller. By working with a Reseller, you're getting access to comprehensive support across strategy, implementation and analysis and at Data Runs Deep we're particularly proud of the way we work with our Google Analytics 360 customers to develop the right mix of support and training that boosts and bolsters their analytics capability.
To find out more about the benefits of Google Analytics 360 and how its fast, furious and flexible data processing capabilities can transform your organisation, get in touch today for a demo.