Google Optimize is a dedicated tool for A/B Testing and website optimisation. It's available to current Google Analytics users and Google Analytics 360 customers in Australia.
It replaces legacy tools like Google Website Optimizer and Content Experiments, and is best seen as a direct competitor to products like Optimizely and VWO. You can read a comparison piece we published that compares these products over on our blog.
Optimize offers the following benefits:
- Easy-to-use WYSIWYG editor allows marketing teams to make changes to web content without requiring changes to the CMS
- Integrates seamlessly with Google Analytics, giving instant access to Goals and piping audience segment details between products
- Hugely effective and easy-to-use targeting
- Fast and reliable deployment via Google Tag Manager
Google Optimize plays nicely with Google Analytics 360 Suite, which in Australia and New Zealand is only available via a Reseller. By working with a Reseller, you're getting access to comprehensive support across strategy, implementation and analysis and at Data Runs Deep we're particularly proud of the way we work with our Google Analytics 360 customers to develop the right mix of support and training that boosts and bolsters their analytics capability.
To find out more about the benefits of Google Analytics 360 Suite and how its fast, furious and flexible data processing capabilities can transform your organisation, get in touch today for a demo.