When Mona, the Museum of Old and New Art, came to us asking for a customizable, editable, and engaging way of visualising website performance, we landed on Google Data Studio as the platform of choice.
Data Runs Deep created dashboards in Google Data Studio to connect a custom Google Analytics implementation with the folk in the business that need to know what's going on.
We created a Case Study to showcase the work. Read on for details, and to grab a copy of the full Case Study.
Mona owns several websites that service different business units within the organisation, each with a distinct focus. Each website has a unique brand, and a look and feel that represents the organisation’s subversive roots. These sites cover ticketing, e-commerce, information and festival-related content.
Day-to-day, a busy marketing and communications team needs to understand the performance of each of these websites. They need to be able to make quick decisions based on relevant data, and they need to be able to communicate their findings across the organisation in an engaging way.
Mona needed a dashboard solution that fulfilled several criteria:
- Versatile. The ability to plug into custom web analytics implementation with zero fuss
- Flexible. A consistent look-and-feel across dashboards, customisable to requirements
- Easy. A way of communicating metrics in a clear way to C-Suite as well as to various members of the marketing and communication teams
We recommended Google Data Studio as an extension of Mona’s advanced usage of of Google Analytics and Tag Manager.