You know your way around Google Analytics reports, but you want to cut deeper into segmentation, customisation, and advanced reporting.
This course is geared at folk who would call themselves intermediate users of Google Analytics. You're pretty confident with querying reports, you know your organic traffic from your referral traffic, you can spot errors when they occur and you can explain to colleagues what's happening behind the metrics.
Advanced Google Analytics Training is delivered in the form of a full-day workshop conducted at your offices, and using your organisation's own Google Analytics data. We recommend that you bring in as many attendees as you think would find value -- we don't charge per attendee, but we find that training works best when it's a group of less than ten.
Here's what to expect:
- We start with a review and scorecard of how well you're currently working with Google Analytics.
- Advanced segmentation techniques, with session and user-based segments to find and define your audience personas.
- Limitations of Google Analytics, and how to change settings and add customisations to better reflect Google Analytics' installation on your site.
- An overview of Content Grouping, tweaking Google Analytics reports to mirror your website's structure and user journey.
- Custom channel definitions, so that Google Analytics becomes a better representation of your marketing and communications structures.
- Smarter reporting, with a dive into Custom Reports in Google Analytics and how to use the Google Analytics API to spend less time extracting data.
- Attribution Modelling and Cost Data Upload to put Google Analytics front-and-centre in understanding the performance of ad channels and campaigns.
- It's not salesy, and there's no secret sauce. We love to share everything we know.
Advanced Google Analytics Training is always customised -- one size never fits all, and seldom fits more than one. We tailor everything depending on where you want to go.
If this sounds good, and you'd like to chat about some options, get in touch today.