Sydney: 28, 29, 30 November, 1 December 2017 - Tickets Available - Earlybird from $549 ex GST
Melbourne: 5, 6, 7, 8 December 2017 - Tickets Available - Earlybird from $549 ex GST
At Data Runs Deep we've been delivering in-house Google Analytics training workshops since 2012, training organisations like Spotify, RMIT, Hawthorn FC and , and now we're launching our own three-day Google Analytics courses in Australia.
Our Google Analytics training course is designed to tick a lot of boxes:
- Practical. Our trainers work with Google Analytics and Google Tag Manager day in, day out. They know what works.
- Open. Instead of just telling you what you can do, we show you how to do it. We keep no secrets.
- Fun. Stuffy learning environments aren't as good for learning as free and fluid workshops and exercises.
Our course mixes deep-dive sessions with structured exercises and workshops, with shorter need-to-know modules that download best practice directly into your brain.
No other Google Analytics training course is more actionable, more fun, and more BS-free.
Training Course Schedule
Day One - Google Analytics Fundamentals
Google Analytics Fundamentals courses are a dime a dozen -- because teaching easy stuff is easy.
That's why we're going beyond easy stuff and covering areas that we think are the real fundamentals: measurement strategy, analysis techniques, and visualisation.
- Morning Session 1: Web Analytics Concepts
- Morning Session 2: Analytics Measurement Strategy
- Afternoon Session 1: Analysis Methods, Techniques and Realisation
- Afternoon Session 2: Reporting & Visualisation
Day One is designed for anyone that needs a grounding in the hands-off skills around web analytics. We work through measurement strategies in awesome group exercises. We set up Goals, we configure funnels, and we segment our users.
We look at models for reporting and visualisation, and we make it fun.
Note that this isn't an absolute beginners course. Familiarity with the Google Analytics interface is recommended. Beginners training is offered in-company only and you can find out more here.
Day Two - Advanced & Applied Google Analytics
Day Two plants attendees at the heart of a major web analytics pain point -- effective campaign management and reporting.
We introduce a tried and tested model to make campaign reporting a breeze, and back it up with a set of hands-on exercises and workshops.
- Morning Session 1: Setting up Google Analytics Properly
- Morning Session 2: Campaign Tracking In Google Analytics
- Afternoon Session 1: Using The Google Analytics API (includes a sneaky peek at Google Data Studio)
- Afternoon Session 2: Add-Ons Tools To Help Get The Job Done
Day Two is designed for people that like to get their hands a bit dirty.
No development or technical knowledge is required. (There are some tecchy bits, but it's okay to zone out now and again if it all gets too much. We're human too.)
We go out for a couple of drinks after Day Two for some informal networking and to wind-down a bit.
Day Three - Google Data Studio
You know your data’s great and you know there is a story to be told in the numbers you’ve collected, now it’s time to tell that story. Our Google Data Studio Training will help you turn raw data in to easy to understand, easy to share, interactive, automated reports.
- Morning Session 1: Setting up a report, connecting to your data
- Morning Session 2: Creating charts and filter controls
- Morning Session 3: Principles of data visualisation
- Afternoon Session 1: Creating custom fields and calculated metrics
- Afternoon Session 2: Combining multiple data sources into one report
- Afternoon Session 3: Sharing/distributing reports
This session is ideal for anyone who wants to spend more time on insights, and less time copying numbers into spreadsheets. We will set up interactive report templates using key data sources like Google Analytics, AdWords and Youtube that you can start using and sharing right away.
Hang on -- Who should attend this? This is intended for folk that have completed Day One (probably) and Day Two (definitely), or that already know their way confidently around Google Analytics and have exposure to the GA API.
Day Four - Google Tag Manager
The final day of our training course takes in the heady and heavy aspects of Google Analytics and Google Tag Manager, working through the theory and practice of an advanced custom implementation.
Event Tracking, Form Tracking, Google Tag Manager best practice and funky custom tracking is all included. It's amazing.
- Morning Session 1: The what and why's of Google Tag Manager
- Morning Session 2: Setup and basic page tagging
- Morning Session 3: Tracking where the visitors are clicking
- Afternoon Session 1: Getting more specific with triggering tags
- Afternoon Session 2: dataLayer and form tracking
- Afternoon Session 3: Implementing more advanced third-party tracking pixels
This Day presupposes some technical knowledge, but you don't need to be a coder to understand everything -- the true value in advanced web analytics is knowing what's possible, not just in how to build it. We give away a lot of our IP here and as such we reserve the right to restrict access to this day's course.
Hang on -- Who should attend this? Anyone looking to take control of the tags on their website. This could be marketing professionals who want to make sure their campaign is being tracked correctly, user experience designers who want to track how visitors are using the site or developers who want to understand how Google Tag Manager works with their code.
Please note that attendance at our training courses is subject to our terms and conditions.