Google Analytics Courses

Upcoming Dates

Our next course is our Five Day Google Analytics Online Workshop, which covers fundamental to advanced Google Analytics, as well as Google Data Studio and Google Tag Manager. 

Here's the agenda of the course:

The link above will take you to our secure online store, where you can pay by credit card. If you'd prefer an invoice, please get in touch via training@datarunsdeep.com.au to arrange.

Our Google Analytics training course is designed to tick a lot of boxes: 

• Practical. Our trainers work with Google Analytics and Google Tag Manager day in, day out. They know what works.
• Open. Instead of just telling you what you can do, we show you how to do it. We keep no secrets.
• Fun. Stuffy learning environments aren't as good for learning as free and fluid workshops and exercises.

Our course mixes deep-dive sessions with structured exercises and workshops, with shorter need-to-know modules that download best practice directly into your brain.

No other Google Analytics training course is more actionable, more fun, and more BS-free. 

What People Say

I really enjoyed it. Very relaxed and I enjoyed the open forum, so people could share their business' particular challenges, solutions, tools, and approaches - Melbourne, Feb 2018

It was genuinely the best training course I've ever attended - Melbourne, Dec 2017

Super informative and practical. They were all great speakers / trainers and the hands on approach was really useful - Sydney, November 2018

I found the course incredibly illuminating, as I had a very superficial understanding of what Analytics is capable of, before completing this training - Melbourne, May 2017

It gave attendees the skills to get a good data model going for website measurement. I think the trainers each had the unique ways of delivering the content which was great. It was an enjoyable and fun way to cover the topic of data and analytics - Sydney, July 2018

Training Course Schedule

Day One - Google Analytics Fundamentals

Google Analytics Fundamentals courses are a dime a dozen -- because teaching easy stuff is easy. That's why we're going beyond easy stuff and covering areas that we think are the real fundamentals: measurement strategy, analysis techniques, and visualisation.

Day One is designed for anyone that needs a grounding in the hands-off skills around web analytics. We work through measurement strategies in awesome group exercises.

Training Outcomes: Complete your own Google Analytics brief and reporting framework for your business.

Note that this isn't an absolute beginners course. Familiarity with the Google Analytics interface is recommended. 

Day Two - Advanced & Applied Google Analytics

Day Two plants attendees at the heart of two major web analytics pain points -- data quality, and effective campaign management and reporting. We introduce a tried and tested model to make campaign reporting a breeze, and back it up with a set of hands-on exercises and workshops.

Training Outcomes: We'll set you up with our favourite campaign tracking solution and teach you how to troubleshoot common data quality issues in Google Analytics.

Day Three - Google Analytics and Google Data Studio

We analyse problems, we think about the big picture, and we segment our users in Google Analytics. We look at models for reporting and visualisation, and we make it fun. 

Enter Google Data Studio - an incredibly beautiful and flexible tool that allows you to visualise data in customisable, engaging ways. It's also a slippery little so-and-so, with more quirks than you can count and a difficulty curve that, depending on what you're trying to do, can be more like a right-angle.

Training Outcomes: Get started on your own bespoke branded dashboard. Connect to your GA data, create charts and filter controls.

Day Four - Google Data Studio Deep Dive

Hands-on advanced reporting exercises in Google Data Studio will take your dashboard to the next level. Prepare to get your hands dirty with reporting on multiple data sources and blending data, as well as creating custom metrics and dimensions.

Make reporting a breeze with automated scheduling of your reports - and understand how the report findings lead to meaningful business insights and actionable optimisations.

Training Outcomes: Complete and automate your custom dashboard to answer your big analytics questions.

Day Five - Google Tag Manager

Explore using Google Tag Manager to install your own marketing tags and custom website tracking - no developer experience required. Work through the theory and practice of a custom implementation.

Training Outcomes: Create a GTM container with custom tracking which can be applied to your website.

Drop In Session - Q&A With Our Trainers

Two weeks later, we'll have a drop in session available. Pick our brains on post-training questions and let us help you put your learnings into action.

Please note that attendance at our training courses is subject to our terms and conditions.