Organisations that are looking to upgrade to an enterprise-class digital analytics platform are likely looking at one or two contenders: Adobe Analytics and Google Analytics 360 Suite.
Both products offer a stack of analytics and marketing platforms that combine to offer impressive functionality. But which one is right for you?
In this Insight Briefing, we look at how the two major players stack up against each other from a series of different pespectives:
- Platform resourcing and use (who will be working with the data?)
- Support requirements (do we need external support?)
- Integration (related to integration requirements of the platform with other systems)
- Functionality And Features (specifically, what do we need?)
